GTM Systems Architect

Jonathan
Yern

Get in TouchExplore Work

I sit at the intersection of technology and business strategy — partnering with RevOps, Sales, Marketing, and Finance leaders to untangle workflows, drive adoption, and ship scalable systems for orgs from 100 to 1,500+ users.

10+ Yrs

Experience

5x Certified

Salesforce

3x Certified

AI

1,500+

Users Supported

Career Timeline

A decade spanning Salesforce administration, architecture, and sales operations leadership across high-growth software companies.

2023 — Present
SonarSource

Salesforce Technical Lead

  • Primary technical liaison resolving complex platform issues and protecting delivery timelines.
  • Deployed Gearset CI/CD, cutting Salesforce release cycles by 50% and replacing manual change-sets.
  • Designed, trained, and deployed a multi-agent Claude-powered Glean workflow that deflects 40% of Slack support requests.
  • Enforced data governance and security to maintain compliance with industry standards.
2022 — 2023
JW Player

Senior Director of Sales Operations

  • Led Sales Ops team covering Pricing Management, Deal Desk, and Order Management.
  • Partnered with Sales, Finance, Legal, and HR executives to define sales compensation plans.
  • Drove adoption of conversation intelligence to surface actionable win/loss insights.
2019 — 2022
Unity Technologies

Senior Salesforce Administrator

  • Architected the Gearset CI/CD deployment process — cut release cycles 50% and eliminated manual change sets.
  • Designed Okta SSO/SCIM and access model for 1,500+ users, automating ~30 monthly lifecycle events and eliminating 120+ annual provisioning hours.
  • Led internal and external audit teams through Salesforce policies and procedures for yearly compliance audits.
  • Oversaw global Salesforce support operations, training the CRM support team while platform users scaled from 600 to 1,500+.
2018 — 2020
Acumera, Inc.

Salesforce Consultant / Sales Operations Manager

  • Orchestrated recovery of an abandoned Salesforce CPQ rollout — redesigned and shipped a scalable quoting framework adopted by the sales team.
  • Integrated DocuSign with Salesforce CPQ, cutting contract turnaround from 4+ days to under 30 minutes.
  • Designed and administered sales incentive plans and supporting policies.
Prior
Anaconda, Inc.

Director of Sales Operations

  • Partnered with Sales and Marketing on a lead qualification overhaul that boosted qualified deals by 72%.
  • Designed a compensation plan that drove 40% YoY sales increase in H1.
  • Implemented automated renewal process, improving customer retention by 10%.
Prior
Vidyo, Inc.

Salesforce Consultant / Sales Operations Manager

  • Configured the Salesforce instance, including security, profiles, permissions, validation rules, and workflow rules.
  • Lifted user adoption by 25% with targeted reports, dashboards, and custom objects.
  • Negotiated vendor pricing for 35% average annual savings.
Prior
IntegraMed

Salesforce Administrator

  • Supported and trained 100+ Salesforce users while maintaining SLAs.
  • Built automated tracking that grew special events revenue 138% and referral sales 7% YoY.
  • Implemented BI apps within Salesforce to analyze customer location and demographics.

Signature Wins

Select any card to flip and see how it was built.

Selected projects where systems thinking turned into measurable business impact.

Certifications

Six active credentials covering Salesforce admin, architecture, AI, and NVIDIA AI infrastructure.

  • Salesforce Certified Integration Architect
  • Salesforce Certified Agentforce Specialist
  • Salesforce Certified Administrator
  • Salesforce Certified Advanced Administrator
  • Salesforce Certified AI Associate
  • NVIDIA-Certified Associate: AI Infrastructure and Operations

Stack & Tooling

Platforms and tools used to ship the work above across GTM, security, data, and AI.

GTM Platform & Revenue Ops

Salesforce Sales CloudCPQAgentforceLeanDataClariGainsightDocuSignZuoraTackle.io

Sales & Marketing Stack

SalesLoftOutreachNooksQualified6SenseAdRollZoomInfoLinkedIn Sales NavigatorProductboard

DevOps, Data & Security

GearsetCopadoGitHubData LoaderDemandToolsSalesforce Data MaskOktaJumpCloud

Collaboration & AI

JiraConfluenceCursorGleanLLMsShowpadAbsorbZuddl